Senior AI engineering,
delivered end‑to‑end.
SENONI is a senior AI engineering practice based in the UK, building production AI systems for European and British businesses. Strategy, design, ML, backend, frontend — delivered as one connected practice, accelerated by AI agents, anchored by 15+ years of principal-level experience.
Production AI products, not slide decks.
We are not a research lab and not a generalist consultancy. Every engagement ships something real: an agent in production, a forecasting platform on GCP, an uplift dashboard influencing real budget, a backend talking to a frontend talking to a business.
End-to-end AI product delivery
Strategy, system design, data engineering, ML and GenAI, backend, frontend, evaluation and observability — owned by one principal engineer, shipped as one product.
Agentic & GenAI systems
Production-grade agents, RAG, embeddings, voice and conversational AI — integrated with your existing platforms, with evaluation and observability built in from day one.
Forecasting, causal inference & personalisation
Demand forecasting, uplift and incrementality, recommendation and ranking engines — at retail and supply-chain scale, with explainability and business adoption baked in.
AI platform & infrastructure
GCP / Vertex AI, Databricks, Spark, Ray, MLOps. Reusable platforms that let many teams ship reliably — not one-off pipelines.
Cross-team enablement
Evaluation standards, observability, AI governance, reusable patterns, mentoring. The layer above individual models, where most AI initiatives quietly stall.
One senior partner. A vetted bench. AI agents as co-workers.
Every engagement is led personally by a principal-level engineer who owns the outcome — not by a project manager handing work down a chain. We deliver the way modern AI products are actually built in 2026: with AI agents in parallel, under strict engineering discipline. Speed without testing, observability, governance and business alignment is not the goal.
Embedded, not outsourced
We sit close to your business, your stakeholders and your users. Short feedback loops, not long status reports. The work moves at the pace of the people who care about the outcome.
Partner-led delivery
A principal engineer owns each engagement personally. No bait-and-switch from senior pitcher to junior delivery. The person who scopes the work is the person who ships it.
Agentic operating model
Six to eight AI agents working in parallel — framing, architecture, ML, backend, frontend, evaluation, documentation — challenged by each other and by us.
LLM-agnostic by design
Cursor as the orchestration surface, with Claude, GPT and Gemini used where each is strongest. No vendor lock-in, no single model is sufficient end-to-end, no religion about tooling.
Production discipline preserved
Testing, monitoring, versioning, lineage, business KPIs. Vibe coding only earns its name when the system behaves in production — for real users, on real data, under real load.
Scales with a vetted bench
When the work demands it, we bring in senior contractors — including the team currently delivering at hyperscale for one of the largest US grocers.
Live engagements across UK, Europe and the United States.
Across retail, luxury, FMCG and heavy industry, delivered through SENONI in the UK, France, Germany, Luxembourg and the United States. Selected outcomes from recent engagements:
Leaders who need senior AI delivery they can trust.
Mid-market and enterprise organisations where the cost of getting AI wrong is real — regulated industries, customer-facing brands, operational businesses. We pair the speed and ownership of a freelance partner with the rigour of an in-house team.
- CTOs & Chief AI / Data Officers
- Heads of Product & Engineering
- Heads of Data Science
- VPs of Operations & Supply Chain
- Marketing & Personalisation leads
- Founders building AI-native products
Let's talk about what you're trying to ship.
We take on a small number of engagements at a time. If you have a real AI product to build, a platform to mature, or a team that needs senior reinforcement, we would like to hear from you.
philippe.dagher@senoni.com